Monday, February 18, 2008

retail advertising



Government tries to limit TV advertising and sales along highways Brazil alcohol ban hard for retailers to swallow (The Christian Science Monitor)

SAN FRANCISCO You'll know advertising has turned a corner when every creative team consists of an art director, a copywriter and a technology specialist, and ad campaigns matter of factly use technological advances -- as well as words and images -- to leverage a brand. When Tech Is Second Nature (AdWeek)

Amazon.com Inc. is testing a new paid-advertising program that will drive shoppers away from products on its own Web site. On some Amazon product detail pages, competing or complementary items and their prices now appear in a list of text-link ads under... TECH BITS / Amazon.com seeks increased revenue promoting competitors\' prices in ads / retailer looks beyond standard ... (San Francisco Chronicle)

NEW YORK -- In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone. advertising evolves with technology (El Paso Times)

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