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What's the small business success secret?You know that the World Wide Web is taking over the business world in so many ways.So why do some succeed, while others don't...what are they hiding from the rest of us?It's because they realize that 1 thing hasn't changed...the old fashioned business rule still applies. The most successful online businesses are those able to create value for their customers.
The SEO expert may be able to trick a person to click on their website, but if there is no value to the site, the person is gone, and moved on. Your customer is still searching for valuable information, a product and/or a service. You will only succeed if you give the customer something that they want.Really and truly it is nothing more than good common sense, not the small business success secret you may have thought.
Those sneaky snakes in the grass who make the mistake of creating a website primarily to pull off the fast buck, instead of creating a site of value, may bring short term financial windfall to the owner, but it is not likely to be a lasting venture. Who wants to work with that kind of a person. Their online presence and reputation is discovered, and avoided in time.
Your website must be able to make your clients lives easier, or better yet, help them save money. The more you can offer them, the more your business will be worth to them. Now this could mean guiding your visitors through your site to show them how using your website can help them. When you give them enough information, and the right information to make a clear decision and take the action you want them to take.
When you're out selling a product, make it clear to them the benefits & features. When you put yourself out there and you are selling a service, the prospect must be able to understand how the value is worth the price. Your prospective customer should be able to get most of his or her questions answered on your website...with your phone number, for sure.
"1" last small business success secret, working alone on the web is one of the quickest ways to fail. Search engines reward sites that are linked and recommended by other quality sites. The same way successful online businesses enlist the help of others to promote their products, their business.
You will succeed when you help others succeed, or when you give them the service or product they are looking for. You will know when you have found the perfect business!!